April 2024 Luncheon: “Thriving Submarkets in Charlotte”

Submitted by Julie Pruett, Marlboro Development Team
CREW Charlotte’s April luncheon showcased Charlotte’s remarkable ascent to becoming the fifteenth largest city in the United States, with a particular focus on its most vibrant submarkets, including South End, University City, SouthPark, and Ballantyne.
Marguerite Novak, representing City Center Partners, provided insights into the staggering $41 billion investment within the City Center footprint. Among the notable current projects is McColl Park, paying homage to Hugh McColl’s legacy. The park’s design is currently being refined, with construction slated to commence in 2024 and an anticipated opening in the summer of 2025. City Center Partners also unveiled their ambitious long-term plan, featuring the North Tryon Tech Hub, a long range plan that will span two decades.
Keith Stanley of University City Center emphasized the unprecedented growth of the University City submarket. Encompassing 8 square miles in North Charlotte, the area boasts 4,700 businesses, a population of 150,000, and a workforce of 100,000. Future developments along the boardwalk, a $40 million library and a research park that will be linked by a pedestrian bridge to UNC Charlotte, promise to further elevate the area’s stature.
Adam Rhew, representing SouthPark Community Partners, revealed that SouthPark is experiencing a surge of $1 billion in new development. Encompassing just one square mile, SouthPark is home to 100,000 residents and a workforce of 32,000. Notably, the newly established municipal service district, including the highly successful SouthPark Mall, underscores the area’s economic vitality. With ongoing renovations at Phillips Place and plans for experiential retail, SouthPark Community Partners is spearheading the 2035 Vision Plan, envisioning enhanced walkability, green spaces, and a vibrant park-centric environment.
Lastly, Christina Thigpen, representing Northwood Office and a board member of South Charlotte Partners, provided insights into the transformation of Ballantyne’s campus. The former golf course is evolving into a dynamic mixed-use development. Groundbreaking in 2021, Ballantyne’s revitalization has been supported by the City of Charlotte and Mecklenburg County with assistance with road and water enhancements. The “New Heart” of Ballantyne, encompasses both indoor and outdoor spaces, with Olde Mecklenburg Brewery anchoring the development with a 1-acre beer garden set to open next month. With plans for a 26-story residential tower, a 6-acre stream park, Amp @ Ballantyne which will be an outdoor concert venue, and Greenway acres facilitating connectivity to uptown via bike, Ballantyne’s reimagination promises to redefine contemporary living in Charlotte.
As these ambitious projects take shape, Charlotte is poised to not only maintain its status a major metropolitan hub but also emerge as a beacon of urban excellence, offering its resident and visitors unparalleled opportunities for living and thriving in all areas of the Queen City.


At the January luncheon, economist Laura Ulrich, with the Federal Reserve Bank of Richmond, delivered an optimistic message, assuring that the current data does not indicate a potential recession in 2024. Despite potential roadblocks, the resilience of consumer spending amid inflation stands out as a key factor in averting an economic downturn. Ullrich noted that the Federal Reserve has concluded its rate increases, and there are signs of rates starting to decline. Global supply chain issues have largely subsided to levels below those seen before the COVID-19 pandemic, although some isolated challenges persist. Housing starts and permits have seen an uptick in recent months, although they remain below 2021 levels, and the pervasive issue of housing shortages persists across communities. Notably, North Carolina emerges as a strong performer in employment recovery, with Raleigh, Durham, and Charlotte leading the way in exceeding the state’s 7 percent job growth. Despite the positive outlook, the tight labor market is acknowledged, and there is a recognition that it may continue to tighten in the future.
The final CREW luncheon of 2023 emerged as the pinnacle of inspiration and upliftment for the year. Guided by Antoine Dennard, a Partner at Quore Advisors, the event featured a captivating panel discussion which included his partner is in the Brookhill Village redevelopment, Mike Griffin with Griffin Brothers, Colin Pinkney with
The Crescent Communities River District team, consisting of Fran West, Jennifer Sharraba, Lisa Phocas, and partner Bart Landess of Catawba Lands Conservancy, captivated a full audience with an update on their ambitious project, The River District. Departing from the conventional suburban model, this visionary 1,400-acre sustainable community seamlessly blends urban elements like homes, retail, dining, offices, and educational facilities with the enchantment of parks, trails, woodlands, and the Catawba River.
CREW Charlotte’s Signature Luncheon featured Sarah Thomas who changed the game in the world’s most quintessential male-dominated sport—football—by becoming the first female NFL official. Today, Sarah Thomas’s hat, whistle, and flag are on display at the NFL Hall of Fame and serve as a testament to this historic achievement.
On Tuesday, April 14, Allison Kirby, Associate Director of Environmental, Social, and Governance (ESG) & Sustainability with Cushman & Wakefield’s Energy & Sustainability Asset Services presented to our membership on this city government-led development standard for commercial real estate funding. She spoke of the goals of the ESG standards, its evolving levels of compliance, and the challenges attached to each level. Also, the Inflation Reduction Act, recently passed by Congress, incentivizes developers to comply with ESG goals. Though different from LEED (Leadership in Environmental and Energy Design), the ESG standards complement LEED design and intent. Allison stated the markets she sees evolving are Multifamily, Class A office, and development in cities where local government has passed ESG initiatives.