October Virtual Luncheon – Deciphering Healthcare – Trends, Opportunities, and Advice on the Healthcare Industry
Submitted by Keiko Pace
CREW’s October Virtual Luncheon explored healthcare trends and opportunities in our current environment. Bryan Johnson, with Colliers International, was the moderator, and Tommy Catone with Summit Healthcare Group, Tiffany Johnson, with CBRE, and Esezele Payne, with Atrium, were the panelists.
Esezele Payne, with Atrium, spoke about women in healthcare and how covid impacted many women employees, forcing some to leave the healthcare industry due to family obligations. One of Atrium’s main goals is to diversify and create diversity within leadership roles, so attracting and keeping women in their workforce is a huge goal for Atrium Health. Atrium has been expanding in Winston Salem, Macon, Georgia, and other parts of Georgia, and they are looking to grow in areas where they haven’t focused in the past.
CBRE is focusing on leadership diversity. They have a goal of investing over $700 million in diverse suppliers by 2025. They have seen a surge in medical office buildings with an increase in price per sq ft. Many organizations are backlogged in medical procedures and the need for medical real estate is changing the landscape of the healthcare industry.
Summit Healthcare has had to pivot by looking for more creative opportunities and thinking outside the box since real estate is at a premium. They spoke about a project where they took an old Bi-Lo’s building and recently turned it into a healthcare facility.
Covid has affected each of these organizations differently. With Atrium, it has been more difficult to get approvals and therefore restraints on capital funding. They have incorporated more virtual care, more patient needs, and created more urgent care centers. All 3 organizations spoke about the “Retailization” of healthcare, meaning that the healthcare trend is currently heading to more retail focus centers like the banking industry has done in the past. CBRE, Atrium, and Summit Healthcare are all focused on strategic growth, being stable, and finding ways to improve performances in technology, customer care, and remaining connected to patients/ clients in an ever-changing environment.



2020 may be remembered partly as a record year of civil unrest across the US, prompting a more deliberate focus on racial inequities. As a result, many industry sectors have increased efforts to advance diversity, equity, and inclusion (DEI) – including the CRE field.
CREW Charlotte hosted Haley Gentry, Acting Aviation Director at CLT, for an informative discussion of CLT at our January 19th virtual luncheon. Haley, a Charlotte native who has served in various roles at the airport upon graduation from ASU, provided an overview of CLT’s past successes, recovery activities, and continued advancement of infrastructure development projects.
Thank you to historian Dr. Tom Hanchett for leading a fun and interactive presentation capturing the impact of women and CREW members over the last 30 years on Charlotte’s built environment to celebrate CREW Charlotte’s 30th anniversary! Tom focused on four trends: Building Cultural Institutions, Leading in Education, Place-Making, and Housing Opportunity for All. Thirty years ago, Charlotte was the 35th largest US city. Today, we are the 15th largest city. He highlighted Charlotte’s growth in the banking industry, entertainment and sports venues, new edge cities like Ballantyne, Blakeney, Ayrsley, etc. He discussed our investment in infrastructure such as the airport and highways which led into growth in new museums and, educational and cultural institutions. He took an in depth look at our efforts to help those in need and the force behind the new structures providing homes, support, and services. We are grateful for the time and energy Tom put into showing us the massive influence women and CREW members have had on our Queen City and it’s continued ranking as the country’s most sought after home.