June 2024 CREW Charlotte Luncheon “Reimaging Vintage Office Design”
Submitted by Ashleigh Mellon, Geo Hydro Engineers
At the recent CREW Charlotte June luncheon, attendees were treated to an insightful discussion led by James LaBar of Center City Partners. The focal point? Maximizing the potential of vintage Uptown office space. Rooted in a recent community-wide design competition, the conversation aimed to ignite creativity around existing office buildings in Uptown Charlotte, with the overarching goal of bolstering Uptown as a regional asset brimming with diverse destinations and economic activities.
The panel, comprising representatives from the two winning projects – Brooklyn & Church by Asana Partners/MRP Realty and 301 South College Street by Progressive Companies/Childress Klein – brought forth innovative approaches and future-oriented visions.
Reed Kracke of Asana Partners unveiled the Brooklyn and Church project, an ambitious endeavor involving the conversion of office towers into a mixed-use space blending retail and multifamily units. This transformation, complemented by the construction of a new retail building, promises to infuse 55,000 square feet of retail space into the area, fostering a vibrant “downtown neighborhood” ambiance and enhancing walkability within the coveted Brooklyn Village East West Corridor.
Ryan Doherty of Progressive Companies and Amy Clement of Childress Klein delved into their design concept for 301 South College, emphasizing the aim to inspire future possibilities for the project. Their proposal revolves around activating the street level with an array of retail outlets, restaurants, and entertainment venues, while also leveraging the presence of the light rail to create a dynamic experiential space.
The broader context of the discussion touched upon the evolving nature of downtowns nationwide, transitioning from traditional Central Business Districts to more dynamic Central Activity Districts. This shift brings with it a set of challenges, particularly concerning vintage assets predominantly constructed before the turn of the millennium. However, the panelists and attendees alike recognized this as an opportunity to spearhead revitalization efforts and transform Uptown Charlotte into a thriving, pedestrian-friendly neighborhood.
In essence, the CREW Charlotte luncheon served as a catalyst for meaningful dialogue and forward-thinking initiatives aimed at reimagining Uptown as a vibrant urban hub. By harnessing the potential of vintage office spaces and fostering collaboration among stakeholders, the vision of a revitalized Uptown Charlotte as a bustling epicenter of activity inches closer to reality.
CREW Charlotte President Katie Barker with Morningstar Properties, presents check to Dr. Evelyn Leathers, Dr. Alphonso Ogbuehi, and Jennifer Joyner with Johnson C. Smith University
At the January luncheon, economist Laura Ulrich, with the Federal Reserve Bank of Richmond, delivered an optimistic message, assuring that the current data does not indicate a potential recession in 2024. Despite potential roadblocks, the resilience of consumer spending amid inflation stands out as a key factor in averting an economic downturn. Ullrich noted that the Federal Reserve has concluded its rate increases, and there are signs of rates starting to decline. Global supply chain issues have largely subsided to levels below those seen before the COVID-19 pandemic, although some isolated challenges persist. Housing starts and permits have seen an uptick in recent months, although they remain below 2021 levels, and the pervasive issue of housing shortages persists across communities. Notably, North Carolina emerges as a strong performer in employment recovery, with Raleigh, Durham, and Charlotte leading the way in exceeding the state’s 7 percent job growth. Despite the positive outlook, the tight labor market is acknowledged, and there is a recognition that it may continue to tighten in the future.
The final CREW luncheon of 2023 emerged as the pinnacle of inspiration and upliftment for the year. Guided by Antoine Dennard, a Partner at Quore Advisors, the event featured a captivating panel discussion which included his partner is in the Brookhill Village redevelopment, Mike Griffin with Griffin Brothers, Colin Pinkney with 
The Crescent Communities River District team, consisting of Fran West, Jennifer Sharraba, Lisa Phocas, and partner Bart Landess of Catawba Lands Conservancy, captivated a full audience with an update on their ambitious project, The River District. Departing from the conventional suburban model, this visionary 1,400-acre sustainable community seamlessly blends urban elements like homes, retail, dining, offices, and educational facilities with the enchantment of parks, trails, woodlands, and the Catawba River.