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Author: Patty Drummond

Unlocking the Hidden Value of Art and Community Messaging in Commercial Real Estate

Submitted by Jaren Wells, Gensler

Our March luncheon took a deeper dive into Unlocking the Hidden Value of Art and Community Messaging in Commercial Real Estate. Kathleen Jordan, of Gensler, led a lively discussion with panelists Carla Hanzal (Arts & Science Council), Jenny Vallimont (Gokatta) and Carla Hickey (ArtPop Street Gallery). Our panelists discussed how Art not only is becoming increasingly valuable as an opportunity for community and corporate messaging, but can also provide unexpected Return on Investments in the process. Process and “how to” information was also shared, including what to include in your project budget.

Community Messaging & leadership: Not everyone can go to a Museum. Therefore, bringing art to the community, making it accessible to all, has been highly encouraged and supported by our City & County leadership. They are in support of the arts, innovation and risk taking. Corporations also see the advantage in expressing their values especially at a time when uplifting and encouraging messages are much needed.

ROI: Art can have an influence on property value. It is no longer an add but expected by tenants, therefore helping ROI by connecting with the community as an integral part of the developments. As sales increase, the value of the community that cherishes and supports the arts increase. What goes immeasurable is the PR publicity through social media.

Process: All of our consultants recommend early integration into the Design process, in Schematic Design phase. Integrating art into the design, such as an architectural screening mechanism, can save money. Timelines will vary depending upon development and art media used.

Future Trends:
Jenny Vallimont: During the Pandemic, people are looking to find effective means to Connect. Supporting local needs and activism through Art, utilizing a virtual means via technology, like AR (Augmented Reality).
Carla Hanzal: Activated art is a big trend, involving socially distanced interactive art, such as “Balancing Act”, located at First Ward Park across from Imaginon. The Social aspect of art is equally as important. Providing more resources integrated with art such as community gardens and recreation opportunities.
Wendy Hickey: How do we create great workplace environments? Art can have the power to heal. More people are aware of this. Expanding beyond murals, corporations are looking to integrate support of local artists in a unique way to represent their organization. Whether an event or gift.

Closing remarks were given by Board Liaison Molly Carroll: “Developers and owners need to think about art as part of the tenant experience, just like when they chose finishes and building features in order to attract tenants. Having gorgeous buzz worthy art, especially local, gives the impression to prospective tenants, that the Ownership thinks differently, appreciates and supports what art brings to the table. The impression that the prospective tenant sees is that the building has a cool, hip, creative vibe that they will be part of if they lease that building. It sets buildings and owners apart.”

Jenny Vallimont added: “How do we show Corporate values even in environments that haven’t spent money in public art? Tenants coming from other cities, and bigger markets, expect different things. We need to think about comparisons of what they are seeing.”

Contact Information:

ASC – https://www.artsandscience.org @asccharlotte

Jenny/Gokotta –  https://www.wearegokotta.com @wearegokotta

Wendy/ArtPop – https://www.artpopstreetgallery.com  @artpopstreetgallery

Gensler – Kathleen_Jordan@gensler.com

CREW February 2021 Luncheon: The Color of Change

Submitted by Amy Massey, PE, Kimley-Horn

 

2020 may be remembered partly as a record year of civil unrest across the US, prompting a more deliberate focus on racial inequities. As a result, many industry sectors have increased efforts to advance diversity, equity, and inclusion (DEI) – including the CRE field.

CREW Charlotte was fortunate to have a ‘conversation amongst friends’ at our February 9th virtual luncheon with our very own past president and current CREW Network Board member, Adrienne Bain, who serves as an executive at Citizens Bank. And it seems appropriate that this particular luncheon has taken place during National Black History month. Adrienne gave us some clues as to her upbringing and background, sharing some of the issues she has seen and changes that have taken place over time.

Adrienne also took polls and shared results of the participants’ demographics and current company activities in the DEI realm; and gave us a look into gender and racial disparities via CREW Network Benchmark studies, CREDiversity.com, Bisnow research, and Deloitte data. A couple of CRE-specific deductions, amongst other serious disparities:

  • Women are losing ground in both total compensation and C-suite positions.
  • Being both female and a person of color is a further disadvantage.

So what are the contributing factors and how can the situation really change? Some of the conversation focused on a lack of awareness and unconscious bias. Further discussion suggested that there is a lack of access to meaningful sponsorship and mentorship- which based on data comes ultimately from leaders who happen to be mostly white males. It seems then that progress moving forward will in large part be dependent on the willingness of those in power positions to help achieve more diversity and parity, which is surely supported by the business case. It is good to see that many companies are stepping up their efforts in DEI. But the conversation is just beginning; it will take much more attention and energy to really move the needle toward equality.

Soaring into 2021 with CLT

Submitted by Amy Massey, PE, Kimley-Horn

CREW Charlotte hosted Haley Gentry, Acting Aviation Director at CLT, for an informative discussion of CLT at our January 19th virtual luncheon. Haley, a Charlotte native who has served in various roles at the airport upon graduation from ASU, provided an overview of CLT’s past successes, recovery activities, and continued advancement of infrastructure development projects.

Haley touched on CLT’s sustained growth and success over the last several years up until March of last year as the region’s #1 driver of economic development, with a record-breaking 50.2M passengers and $24.6M annual economic impact in 2019.

Key priorities in response to COVID-19 have included sustaining airport operations especially in support of mission-critical traveling, protecting its 750 aviation employees, and helping its 200 tenants be successful in part via CARES ACT funding. Recovery activities moving forward focus on building traveler confidence with enhanced cleaning efforts, an experienced recovery response team, and traveler communications. Ongoing air quality improvements, touchless technology, alternative mobility considerations, and online parking solutions are also underway with current passenger traffic and revenues projected at approximately 50% of what was expected prior to COVID-19.

Even with all the recent challenges, CLT continues ahead with its various development initiatives, including ongoing terminal expansion toward I-85 and the future Silver Line light rail connection to Uptown; as well as development of CLT-owned properties outside the Airport campus that are slated for distribution, office, retail, hospitality, and industrial use based on the Destination District plan.

As Haley put it, great people and partners are behind CLT’s successes. This is evident in the past, is being seen in the present, and will surely help to (re)shape the future of this important regional economic engine.

Dawn Royle

Thank you Marie McLucas for giving Investors Title the opportunity to work with you and your great team again! We truly appreciate the chance to provide title insurance on your recent transaction.

Amy Massey

Kimley-Horn

Thank you to Trinity Capital for the opportunity to plug in with industrial site-civil services in Durham. We look forward to serving!

How to Use CREWbiz & CREW Network

A GUIDE FOR MEMBERS IN JOB TRANSITION

 

 

CREW Network’s Career Center provides access to careers and employers across all sectors and levels of commercial real estate. Create a job seeker account to post your résumé, receive job alerts and tap into valuable career resources at Career Center.

 

 

You can also post that you are looking for a new position in Open Forum Discussion on CREWbiz.

 

CREWbiz is the premier resource and referral tool for commercial real estate professionals. It provides a platform to interact and communicate online and via email to facilitate business networking, job sourcing/searching and deal making among CREW Network’s multidisciplinary membership.

Members can search the membership directory across locations, commercial real estate specialties, certifications and more; and join discussion groups to exchange ideas, experience, knowledge and wisdom with fellow professionals around the globe.

 

Below are some direct links that may be helpful in navigating through CREWbiz and increasing your visibility to fellow CREW members.

 

Career Center – FIND A JOB

Member Directory – FIND FELLOW CREW MEMBERS

Follow Discussions

Start a Discussion

Job Seekers – OVERVIEW

Job Seekers – JOBS

Your Profile

Increase Your Profile’s Visibility

Upload Your Resume

Career Center Resources – Coaching, Resume Writing

CREWBiz App – Download Today

 

CREWBiz FAQs – General information

Q: What is my username/password?

A: Your CREWbiz login credentials are the same username and password that you use to log in to this site. If you have forgotten your login credentials or need assistance with your login information, contact CREW Network headquarters at +1 (785) 832-1808 or crewnetwork@crewnetwork.org.

Q: How do I update my contact information?

A: While on your CREWbiz profile page, select the pencil icon next to “Contact Details” in the left column. This will take you to your My Account page on the CREW Network public website. Changes will appear on your CREWbiz profile within 30 minutes of saving.

Q: Can I control the frequency of emails I receive?

A: While on your CREWbiz profile page click on the “My Account” tab. Choose “Community Notifications” from the drop-down menu. On that page, there are subscription options for each discussion. Your options are:

Real Time: sends an email every time a message is posted.
Daily Digest: sends one email to you each day, consolidating all of the posts from the previous day.
No Email: allows you to be part of the group without having emails sent to you. You can still post and read others’ messages by logging into the community site.

Q: How do I find other members?

A: While on the CREWbiz Community, click the “Directories” dropdown found in the main navigation bar. Then click on “Member Directory”. The member directory lets you search for other members based on name/company/specialty/location, etc…

Q: Why should I add contacts to my contact list?

A: Creating this virtual address book makes it easy to send your contacts messages through the community site to stay in touch, ask questions or even build a referral network. Additionally, when you view another member’s profile, you’ll be able to see any contacts you have in common. You can also choose to let your contacts view certain demographics in your profile that others can’t.

Q: How do I respond to others’ posts?

A: To respond to a discussion post, navigate to the discussion post and click “Reply to Discussion” to send your message to the entire community. To send a message toa the only author of the post, please send them an email.  We recommend emaling the sender directly for simple comments like “thanks” or “me, too” that add little value to the overall discussion; and replying to the entire community when you are sharing knowledge, experience or resources that others could benefit from.

Q: How do I start a new discussion thread?

A: While on the CREWbiz Community, click the “Participate” dropdown found in the main navagaion bar. Then click “Post a Message.” You can also use the “Post Message” link located at the top of every community notification email.

Q: Can I see a list of all posts to the Open Forum?

A: While on the CREWbiz Community, click the “Participate” dropdown found in the main navagaion bar. Then click “Browse Discussion Posts.” If you see a post you’re interested in, click the subject line which will take you to the entire thread.

 

 

CREW Charlotte 2020 Impact Award Winners

Ground Breaker – Liz Orlando, O’Leary Group Waste

The Groundbreaker Award honors a new CREW Charlotte member who has positively impacted CREW Charlotte through active committee service since joining (in July 2019 or later). This individual is considered an emerging leader who has made extraordinary contributions to CREW Charlotte.
 

Carrie Sharp Power Connector Award – Gretchen Saussy, Mid-Atlantic Associates

The Carrie Sharp Award (formerly Power Connector award) honors a CREW Charlotte member or sponsor who went beyond networking and actively established or strengthened relationships with fellow CREW members and sponsors over the last 12 months. This individual intentionally connects members and sponsors to other members and sponsors through business and referral generation.

 

Member-to-Member Business – Holly Alexander, New South Properties

The Member-to-Member Business Award honors a CREW Charlotte member or sponsor who consistently demonstrates an extraordinary commitment to marshal CREW talent, resulting in measurable business for other CREW members or sponsors. This individual exemplifies the power and spirit of CREW and recognizes the collective CREW business completed over the last 12 months as a result of this member’s or sponsor’s efforts.

 

Career Advancement for Women – Kimberly Mobley, Brownstone

The Career Advancement for Women Award honors a CREW Charlotte member or sponsor who consistently exemplifies CREW Charlotte’s commitment to elevating the status of women in commercial real estate by working to advance the careers of other women. This award is presented as a result of actions of this member or sponsor during the last 12 months that had a significant impact on one or more women, giving them the skills or confidence to pursue and succeed in new opportunities.

 

Entrepreneurial Spirit – Jane Wu, Panorama Holdings

The Entrepreneurial Spirit Award honors a CREW Charlotte member or sponsor who achieved a unique career success or milestone in the past 12 months as the result of an exceptional entrepreneurial spirit. This individual is often a risk taker and is willing to step outside the box to create something new or different – providing services, creating products or improving practices by innovatively organizing, developing or deploying resources either within their own company or a larger organization.

 

Men Empowering Women – Rob Phillips, Bennett & Pless

The Men Empowering Women award honors those gentlemen who support the conscious and intentional support of women seeking to thereby transform the commercial real estate industry by accelerating the advancement of women.

 

Diversity, Equity & Inclusion – Adrienne Bain, Citizens Bank

The Diversity, Equity & Inclusion award honors a CREW Charlotte member who tirelessly helps to advance the organization’s goals to increase diversity, equity and inclusion in the membership and leadership.

 

Circle of Excellence – Kelly Steele, SGA | Narmour Wright

The Circle of Excellence Award is CREW Charlotte’s top honor, recognizing a CREW Charlotte member or sponsor who consistently delivers excellence and whose efforts advance the commercial real estate industry and support CREW Charlotte’s mission. This individual sets and achieves the highest standards of performance, accomplishing superior execution and results. Trusted and respected by others, she/he is seen as a thought leader, change agent and champion of diversity.

CREW Charlotte’s December Virtual Luncheon: The Queen City’s Evolution: The CREW Years 1990-2020 with Tom Hanchett

Thank you to historian Dr. Tom Hanchett for leading a fun and interactive presentation capturing the impact of women and CREW members over the last 30 years on Charlotte’s built environment to celebrate CREW Charlotte’s 30th anniversary!  Tom focused on four trends: Building Cultural Institutions, Leading in Education, Place-Making, and Housing Opportunity for All.  Thirty years ago, Charlotte was the 35th largest US city.  Today, we are the 15th largest city.  He highlighted Charlotte’s growth in the banking industry, entertainment and sports venues, new edge cities like Ballantyne, Blakeney, Ayrsley, etc.  He discussed our investment in infrastructure such as the airport and highways which led into growth in new museums and, educational and cultural institutions.  He took an in depth look at our efforts to help those in need and the force behind the new structures providing homes, support, and services.  We are grateful for the time and energy Tom put into showing us the massive influence women and CREW members have had on our Queen City and it’s continued ranking as the country’s most sought after home.