February 11, 2014
In
Luncheon Summary
The Evolution of Commercial Real Estate
Who you missed:
Tammy Whaley, Economic Development Manager of Duke Energy
Tammy is responsible for working with local economic developers and companies looking to relocate or expand in North Carolina. Tammy helped implement Duke’s Site Readiness program to help counties develop marketable properties for economic development.
Anne Johnson, Senior Vice President of CBRE
Anne is one of the most active brokers in the Carolinas, typically participating in over 60 transactions per year. Anne’s primary focus areas include tenant representation and listings on manufacturing, bulk distribution, and office/warehouse space.
Debbie Duniec, CFO of Childress Klein Properties
Debbie started as an Accounting Manager with Childress Klein and has worked with the company for nearly twenty years. Debbie is responsible for the company’s financial planning and accounting practices.
What you missed:
February’s luncheon featured a lively conversation between Tammy, Anne and Debbie focusing on the Evolution of Commercial Real Estate.
Why:
A consistent theme throughout the discussion was the importance of persistence and hard work. Tammy quoted “If there’s something you want to do, go after it and never give up.” She also gave examples of how preparation and personalization to a customer can make a difference in their experience and make a lasting impression. Anne suggested to take the deals that no one wants, keep trying and work hard because things will work out eventually. Debbie added by discussing the importance of being less naïve and more aggressive and assertive and bring the same energy for yourself as you do for your company.
A consistent theme throughout the discussion was the importance of persistence and hard work. Tammy quoted “If there’s something you want to do, go after it and never give up.” She also gave examples of how preparation and personalization to a customer can make a difference in their experience and make a lasting impression. Anne suggested to take the deals that no one wants, keep trying and work hard because things will work out eventually. Debbie added by discussing the importance of being less naïve and more aggressive and assertive and bring the same energy for yourself as you do for your company.
Specific changes in the industry include the use of technology. Companies have become more sophisticated with preparation and plans for success. However, real estate is still a relationship business and deals take place based on comfort level and need balance with credibility and market knowledge. Taking care of customers will earn respect and create a track record. Customers will pay a premium to know what product will be delivered to them.
The speakers gave insight on the next generation in the industry. Even though there has been growth in the amount of women in the field, there are still few young women getting involved in real estate. The work/life balance for men is increasing which makes it easier for women to focus on their careers. The key takeaway was to not attempt shortcuts but to work up to the challenges and use the familiarity with technology as a strength.