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CREW Charlotte’s Virtual March Luncheon – Creating “Building Buzz” – Unlocking the Hidden Value of Art and Building Brand Personality
March 9, 2021 @ 11:30 am - 1:00 pm
The user experience has become critically important to the success retail developments and office leasing strategies. Art can play a pivotal part to enhance this experience, while lending a point of view and sense of identity to the developments within which they are placed. We will continue to see the demand for property amenities increase, and the integration of public art creates a true point of differentiation among the competition, making environments more accessible and providing opportunities for positive messaging.
Our panel will discuss design collaboration, how public art is making an impact in commercial real estate, and how developers are utilizing art to brand a property and celebrate a distinct point of view.
• Unlocking the Hidden Value of Art as Community Messaging in Commercial Real Estate.
• Building brand personality and a unique sense of place by using art to create a development’s unique identity.
Kathleen Jordan McGinnis, Principal, Gensler – Moderator
Carla Hanzal, Vice President of Public Art, Art & Science Council
Wendy Hickey, Executive Director, ArtPop Street Gallery
Jenny Vallimont, Principal, Gokotta
$15 for Members
$35 for Guests
Thank You to Our Sponsors